Understanding the U.S. Truckload Market

April 17, 2019

The U.S. truckload market is vast, fragmented and dynamic. The constant rebalancing of supply (carriers) and demand (shipper load volume) creates a volatile rate and capacity environment that can feel chaotic. To effectively navigate the market’s continual ebbs and flows, you first need to understand how it’s structured, the players involved and forces that characterize it.

In Part I of the Coyote Curve series, we:

  • Outline the basic structure of the U.S. truckload market.
  • Explain the three market cycles.
  • Introduce the Coyote Curve, our proprietary forecasting model.

Interested in learning more about our forecasting model? Read Part II: Explaining the Coyote Curve next. 

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The Coyote Curve 101: Video

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