Understanding the U.S. Truckload Market

April 17, 2019

The U.S. truckload market is vast, fragmented and dynamic. The constant rebalancing of supply (carriers) and demand (shipper load volume) creates a volatile rate and capacity environment that can feel chaotic. To effectively navigate the market’s continual ebbs and flows, you first need to understand how it’s structured, the players involved and forces that characterize it.

In Part I of the Coyote Curve series, we:

  • Outline the basic structure of the U.S. truckload market.
  • Explain the three market cycles (seasonal demand, annual procurement and capacity).
  • Introduce the Coyote Curve, our proprietary model for forecasting truckload market behavior.

If you’re interested in learning more, download the free guide.

To see Coyote's Chief Strategy Officer Chris Pickett present the Coyote Curve and discuss our Q2 forecast, watch the free webinar on demand. 


Watch the Q2 Webinar On Demand 


Previous Guide
Explaining the Coyote Curve Forecasting Model
Explaining the Coyote Curve Forecasting Model

Breaking down the Coyote Curve, from the proprietary data we analyze to the economic indicators we use buil...

Next Video
The Coyote Curve 101: Video
The Coyote Curve 101: Video

Coyote breaks down the three main U.S. truckload market cycles and an underlying pattern that we call the C...


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